Thursday, March 21, 2013

Campaign ad





The steps involved in this was all the making and design by me. I wanted to at the beginning put a can beside the glass of soda but I choose to make more of an appeal to the senses by making the can pour into the glass. I used paint for the entire can the first color I choose turned out to be the wrong one I wanted so I darkened it and then I liked it. I used the dodge and burn tool on this, the burn on the bottom because its facing away from the "light" and dodge on the top because it is closer to the top. Then I added the glass and barley did anything to the glass. The soda coming out of the can is from the picture of the bottle pouring warped and transformed to fit the can. The splash if from the splash of soda in the small glass taken and layered to be the same color as the soda. The type is the font it is because it is the same font as Dr.Pepper and it is meant to tempt the person and appeal to a similar sense. This was a kinda hard project but I liked it.

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